You’ve got a great thing going with the new franchise. With customers coming in quickly, there’s the need to ensure you don’t lose track of any of them. The type of solution you need is solid franchise CRM software that helps you stay on top of what your customers need and want. Here are some of the ways the right software will make a difference.
A Central Repository For Customer Information
There’s a lot of data relating to each client. To make use of it, organizing the data is essential. You’ll find that software designed to house client information is the best way to take care of this task.
There will be no need to look through all sorts of resources when you want to find out about a customer. All the contact information, data shared by the customers, and even records of past contacts will all be in one, convenient place. Think of how many ways you can make use of that central repository in the future.
Scheduling Ongoing Contacts
Customers are less likely to remain, customers, if there isn’t some sort of periodic contact. It will be up to you to ensure that all customers are contacted on some regular basis. As the client base expands, it will be more difficult to remember that it’s time to call a particular customer.
That’s where the software comes in. Schedule reminders to make phone calls, send texts or prepare emails. You can even be reminded when it’s time to send out a direct mail piece. All those contacts help keep you in the minds of your customers.
Remembering Dates That Matter to the Customers
Everyone likes to have their special dates remembered. In fact, that can be a key way you maintain rapport with customers. The right franchise CRM software will contain more than one way to keep up with things like work anniversaries, birthdays, and even reminders that someone recently returned from a vacation.
All that data can help you know when it’s time to send birthday or anniversary greetings or make a call and ask about a vacation. This adds a personal touch and provides another chance to see what you can do for the customer.
Being Aware of What Else You Can Do For Your Customers
There will likely be random ways to provide aid to a customer as the year’s pass. Thanks to the software, the ability to enter and preserve data will help you pinpoint those possibilities. Depending on the nature of the data and how it relates to pending events, you may come up with something that has little connection to past purchases but will be ideal for use soon.
That pending event could be one-time activities like the birth of a child, kids leaving for college, or participation in a special event in the city or town where your customer resides. By being aware of the possibilities, you have one more reason to contact the customer and possibly provide something that will prove helpful.
There are plenty of features in CRM software that make it fit in well with all sorts of franchises. Take a look at a product today and see what you think. It could turn out to offer everything you need now and quite a few things that you will need in the future.