Brand ambassadors and field marketing agency
If you are a small or medium enterprise you may find difficulties in trying to find the most cost effective way to reach your target audience in the most cost effective way. The bigger brands use TV advertising as a way to reinforce their brand in their chosen market. For a small to medium enterprise the option to go for TV advertising really isn’t viable one. This is where guerilla advertising can come into effect. This article is aimed at addressing how important Guerilla marketing can be for you and your business. The article will then aim to explore how you can gather more information on brand ambassadors.
TV marketing really doesn’t cut it these days.
You may not believe this but there is a huge theory in post modern marketing that TV advertising really isn’t a measurable in terms of true rate of return on the actual product itself. The TV advertising done by big brands is to merely reinforce their status within their particular industry, this may sound like a pointless exercise but lets just break it down a little. Ok so you have the big battle of the brands such as pepsi vs cola both which spend a fortune on advertising; they do this for the following reasons:
* They need to stamp the reinforcement of their brand into the soft drinks industry; this creates a ‘look at me’ effect with their advertising. Their brand also has monetary value and that is why it is a viable option.
* They cannot stop competing in fear that one gains competitive advantage over the other.
Where do brand ambassadors come into this?
Choosing brand ambassadors and outdoor media can be very viable for your company as it can achieve the following things:
* Brand ambassadors can create traffic and generate leads to your business, business website and even your social marketing campaigns. This is where Guerilla marketing thrives when it is cross purposed with other marketing campaigns.
* Brand ambassadors create a ‘did you see that’ effect with consumers which can then lead to viral marketing allowing your product to reach an even larger audience than anticipated.
As you can see there are many reasons why your company should choose brand ambassadors to help you and your company reach its full potential.
Brand Ambassadors by ambientstaffing.com. Take a look at their website if you are looking for Field Marketing Agency and more.