When looking at the overall performance of your website there are a variety of elements you can use as a gauge. The success of your link-building is just one factor. When assessing your performance from a website optimization point of view, external link building can have a direct impact on your success in page rankings. This means the greater the number of external links then the greater the potential for success.
If your site has just a few web pages or is very sales driven then most people will be put off. To attract visitors and links you have to present them with something interesting that will keep drawing them back for more. This may be by offering reading material that is funny, interesting, or even controversial. Adding a blog section can work well with your SEO link-building by raising the link strength significantly.
By adding content on a regular basis you will increase the number of pages on the site whilst attracting links. In niche markets, this can be particularly effective if you write useful articles to help users understand how to install products or how to service them. The manuals that come with a product cannot cover every eventuality so use your blog to post information that your visitors will value. This will make your site an attractive resource that will attract both your target audience and the search engines. By keeping the content relevant you will also boost your link-building.
You can also develop links by writing articles that people find amusing or contentious in some way. Look into which topics are appealing to people at that particular time for inspiration. At www.searchengineoptimzation.co.uk we offer a wide range of link-building services to our clients across the UK.